During your first digital marketing meeting, your consultant will listen to you and learn about your story, your business, and your marketing mission.
Every company is different. We will be listening for unique circumstances, opportunities, and goals that are particular to your business. Your BigPxl consultant will identify strategic variables to create a customized plan and set your business up for success. This discussion will help shed light on your path forward.
Today’s BigPxl blog is about paid advertising, particularly search engine marketing and social media advertising. We’ll discuss a few points of consideration for your first paid advertising meeting with a marketing consultant.
Your Customers’ Demographics
Effective digital marketing places the focus on your customers. We want to reach your customers with messages they want to see, in their preferred way, and in places they visit regularly. Picking the right platform for your audience is important.
Social media platforms have demographic tools to reach different audiences. Because Facebook and YouTube are used by 288 million people daily in the U.S. and Canada, these platforms are effective in sharing your message with broad audiences.
Reaching a broad audience is great, but what if your product is more niche? Will a marketing message about a mechanical part for manufacturing equipment resonate with the average person scrolling on Facebook? Doubtful.
On the other hand, the LinkedIn platform offers the ability to show ads targeted to people with verified job titles in specific industries. An operations manager at a manufacturing company may very well need that part! Helping your digital marketing consultant understand who your customers are will help place your message in front of the people who actually want to see what you’re advertising.
Your Users’ Consumer Journey
Our digital marketing consultants study how the people who become your customers learn about your business. The main variable the consultants will listen for is whether your customers know they want your product or if your customers have not yet discovered you can solve their needs.
People use search engines such as Google or Bing to find something specific that they know they want. For example, people might search for “best Mexican restaurants near me” or “best colleges for music.” In these cases, the user has already decided that they are in the market for a product or service.
This is a moment when search engine marketing can be powerful. These customers are ready to make a decision, but they haven’t settled on which company to purchase from. Search ads are able to move your business to the top of search results — reaching users already looking for a company like yours.
Social media advertising and YouTube advertising are excellent for prospecting new clients who fit the demographics and buying behaviors of your customers. By incorporating the demographics and behaviors of people who visit your website, plus customer data you supply, social media platforms can generate conversions from people who didn’t know they had a problem you could solve.
Targeted Paid Advertising for Your Digital Marketing Campaign
We don’t offer one-size-fits-all, cookie-cutter digital marketing at BigPxl. We are here to help you make the best decision for your business.
We hope this article provides helpful information about how you can work with your digital marketing team to reach your audience.
Are you ready to talk to our digital marketing experts to create a customized plan and help grow your business? Let us know, and we will be happy to meet with you!