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How Local Business Listings Affect Your SEO

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Several components make up a Search Engine Optimization (SEO) strategy, and each plays a crucial role in increasing your site’s organic rankings. Local business listings are one important component. Not only do local listings help customers find your business and contact information, but they can actually improve your site’s rankings on search engines. At BigPxl, […]

Our Guide to Artificial Intelligence in Digital Marketing

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One of the biggest trends in digital marketing – for now and in the future – is artificial intelligence. No, we don’t mean Terminators will start writing your blogs for you. But artificial intelligence does have the potential to improve your digital marketing efforts and make things easier for your web presence to stand out. […]

BigPxl’s Brief Guide to Keeping Your Website Secure

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No business owner wants to deal with a cyber-attack or cybersecurity breach. All companies, including privately owned businesses, need high-traffic websites to stay competitive in today’s market. One hacker or piece of malware could take down your website or do even more damage in a short period of time. Increased website security measures can reduce […]

The Surprisingly Long & Strange History of Digital Advertising in Video Games

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Video games have been around for a long time now. It’s taken over 30 years, but video games have gone from being a hobby that was often the subject of ridicule to a major player in mainstream entertainment (professional Fortnite players, anyone?). You would think that, with such a long span of time for the […]

Our Comprehensive Guide to Ethical Issues in Digital Marketing

Social issues and ethics in digital marketing – or traditional advertising, for that matter – represent an incredibly complicated part of your marketing campaign. Depending on what industry your campaign functions for, there you face many social, ethical, and cultural considerations to ensure your strategy appeals to your target audience without excluding or offending others. […]

Considerations for Your First Digital Marketing Meeting

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During your first digital marketing meeting, your consultant will listen to you and learn about your story, your business, and your marketing mission. Every company is different. We will be listening for unique circumstances, opportunities, and goals that are particular to your business. Your BigPxl consultant will identify strategic variables to create a customized plan […]