Happy New Year! It’s 2023, time to reflect on the past year and move forward to bluer skies and greater heights.
Your budgets are ready, staffing levels are set, and you’re ready to grow in 2023. Make some time to set marketing goals with these five new year’s resolutions for your team this year.
1. Find the Heart of Your Data
There are plenty of opportunities to mine data from your marketing efforts. You merely have to adjust your strategy due to privacy concerns that Google, Apple, and Facebook have had to adjust to.
On July 1, 2023, Universal Analytics will disappear. You’ll need to move to GA4 to get the data you need to adjust marketing tactics and strategies. Make it a point to learn as much about GA4 as you can. Set up conversion tracking in this newer product, and do so before July 1. Setting up conversions in UA is relatively easy through Google Tag Manager.
We suggest you review the 30 events you can list as conversions in GA4 and determine the best ones to track. You can track conversions such as ad clicks, in-app purchases, scrolling on a web page, form completions, and file downloads.
2. Get to Know Your Current Customers Better
Because of privacy concerns, it’s more important than ever to get to know your customers better. And it’s not just about trying to market to them appropriately. Almost three-fourths of all consumers (70%) want a more personalized experience, too, according to HubSpot.
Tech company Inmar Intelligence took HubSpot’s survey one step further. Their 2021 survey found 65% of shoppers are willing to share their personal data with a retailer, but they expect a better experience in return. 90% of those same respondents said they would stick with a retailer that delivers a personalized shopping experience.
Add to the push for personalization is convenience. Get rid of sales friction as much as possible with easy, secure payments through your chosen portal. It sounds simple, but an easy customer experience is a marketing tactic to develop and grow a loyal customer base.
Dive deep into your ideal customer personas, and then cater content marketing to that audience. When you launch a new product or service, it’s crucial to get the messaging right to draw the correct people to your brand.
3. Have a Holistic Mindset to Marketing
Discover how your customers interact with your brand. How many come through your website, social media, and ads? If you determine one area of your marketing lacks, consider spending more time shoring up your weakness.
Then, make sure your marketing pieces fit together into a larger puzzle. Your Google search ads may show up more prominently when paired well with a relevant landing page that has an outstanding user experience. Meanwhile, adding UTM codes and conversion tracking for email marketing allow your team to track conversions (and who to reach out to) based on that engagement.
Look for new ways to market to a target audience besides ways you’re already used to. SMS text messages and apps offer personalization to customers, so long as they know their personal information is safe.
Don’t be afraid to experiment with new things. As with all experiments, they might not give the results you expect initially. Understand that experimenting is not failure. Experimenting is refinement. Once you receive the results of your marketing experiment, refine it to get better.
For example, you send out a marketing email to 5,000 people. A total of 4,500 people open it, but only 50 click on the links within it. Using these metrics, you should probably change something about the CTA in the email that encourages people to click on a link.
Share what you find with your team and customers. Any insights you gain from your marketing efforts can drive other aspects of your business or your client’s business. It can also affect how other teammates drive success. Knowledge gained from marketing efforts makes your team more efficient at what they do.
6. Consider Hiring Experts
Need help optimizing your marketing efforts in 2023? The team at BigPxl can derive insights for you and collaborate with your team to determine a way forward.