The 3-Phase Formula: Build a Marketing Strategy That Gets Results
As a business owner or leader in your company, you already know how important planning is. Myriads of computer software can help you analyze data
October 8, 2024
Digital Marketing Trends & Topics
Digital Marketing Strategy
AI to the Rescue: How AI Prompting Can Supercharge Your Company’s Marketing Efforts
In case you missed it, AI was everywhere in 2023. It’s not going away anytime soon. There were more than 14,000 AI startups in the
July 1, 2024
Outsourced Marketing vs. Hiring In-House: What’s Better for Your Company?
When marketing your business, you want every dollar to count. Thanks to remote work and online tools, your options aren’t limited to hiring a marketing
April 5, 2024
The Ultimate Guide to Building a Buyer Persona for Effective Inbound Marketing
Building a robust inbound marketing campaign is like constructing a house—it needs a solid foundation. That foundation is your buyer persona. Without a deep understanding
March 16, 2024
How to Refresh Your Older Content the Right Way to Make It Resonate With Your Target Audience
With the way AI transformed marketing in 2023, the way we create content even a year ago is so yesterday. That outstanding 2,000-word blog you
March 7, 2024
Why Plugging Gaps in Your Funnel Is the One Thing You Cannot Miss
Sales and marketing funnels provide a conceptual framework for how your customers convert and reconvert. In the midst of implementing your sales or marketing funnel,
November 16, 2023
6 Marketing New Year’s Resolutions for Your Team in 2023
Happy New Year! It’s 2023, time to reflect on the past year and move forward to bluer skies and greater heights. Your budgets are ready,
January 17, 2023
5 Reasons Why You Should Maintain Your Marketing Budget During an Economic Downturn (And One Reason Why You Shouldn’t)
Henry Ford, one of the greatest business owners in history, once said, “Stopping advertising to save money is like stopping your watch to save time.”
December 3, 2022
Post-Pandemic: How Digital Marketing has Risen to Meet the Challenges of a New World, Assist Businesses
By now, we are all aware of what the pandemic did to businesses. Aside from shuttering some, those left standing were faced with an ultimatum:
October 27, 2021
Our Guide to Artificial Intelligence in Digital Marketing
One of the biggest trends in digital marketing – for now and in the future – is artificial intelligence. No, we don’t mean Terminators will
April 30, 2021
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