Why Conversion Value Is the Most Important Number You Can Feed Into Google Ads

Digital Marketing Metrics Concept

Google Ads is a numbers game. And aside from Google’s secret sauce known as the “algorithm,” the more numbers that Google Ads has, the better it performs. That’s how algorithms work. You’ve heard of the CTR, CPC, search impression share, cost per conversion, conversion rate, and impression share lost due to budget. But there’s one […]

Google Ads Best Practices, Tips & Tricks: Campaign Setup

Paid advertising written on a notebook

Google Ads, whether you prefer Search, Display, YouTube, or Performance Max, are a way to get quick results for your company as you look to expand leads for your sales team.  There are tons of resources available for Google Ads and paid advertising. We will show you the best practices to set your campaign up […]