Why Conversion Value Is the Most Important Number You Can Feed Into Google Ads

Digital Marketing Metrics Concept

Google Ads is a numbers game. And aside from Google’s secret sauce known as the “algorithm,” the more numbers that Google Ads has, the better it performs. That’s how algorithms work. You’ve heard of the CTR, CPC, search impression share, cost per conversion, conversion rate, and impression share lost due to budget. But there’s one […]