The Ultimate Guide to Building a Buyer Persona for Effective Inbound Marketing

Buyer Persona Concept

You don’t build a home on a sandy foundation. Much in the same way, you don’t build an inbound marketing campaign without a rock-solid foundation. It all starts with buyer personas. Why? If you don’t know who you’re selling to, your campaigns are going to have a horrible ROI. Read our easy, eight-step guide to […]