Our Comprehensive Guide to Ethical Issues in Digital Marketing

Word ethics with a human hand adding the S

Social issues and ethics in digital marketing – or traditional advertising, for that matter – represent an incredibly complicated part of your marketing campaign. Depending on what industry your campaign functions for, there you face many social, ethical, and cultural considerations to ensure your strategy appeals to your target audience without excluding or offending others. […]

Considerations for Your First Digital Marketing Meeting

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During your first digital marketing meeting, your consultant will listen to you and learn about your story, your business, and your marketing mission. Every company is different. We will be listening for unique circumstances, opportunities, and goals that are particular to your business. Your BigPxl consultant will identify strategic variables to create a customized plan […]

BigPxl Featured Project: Vixory

Our recent collaboration with the owners of Vixory included the full array of brand design, including a new logo, brand identity guide and website, and a whole lot of custom development. The innovative result is a unique platform where college athletes can build an online profile with their stats and highlights to be discovered by […]

Brand FAQ: Should You Pay for Cheap Logo Design?

The appearance of your brand — its logo, color palette, typeface, photography style, etc. — may be the last thing on your mind. After all, advertising, organic search, and inbound marketing more directly affect your bottom line. We are often asked in consultations if choosing a cheap logo design from a freelancer or using free […]

BigPxl Featured Project: Al’s Pals

Al’s Pals Pet Place is a family-run supplier of gourmet treats and toys for your doggos and cats, based right here in Springfield. Made with real ingredients and no additional preservatives, Al’s treats are also available on a subscription plan so you can surprise your furry friends with something new to enjoy every month. At the […]

How to Deal With Negative Online Reviews

Your business has just received a scathing 1-star review on Google. The customer reports that they’ve been passed to multiple service representatives, and they just want to ask a simple follow-up question. When they finally get in touch with someone willing to help, they’re told they may need to pay an additional cost to get […]

What Makes a Good Keyword for SEO?

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Search Engine Optimization (SEO) is critical for businesses and content creators that want to establish themselves online, but many lack the resources to hire a dedicated SEO professional. Delving into the rules, tools, and metrics involved in optimizing your web presence for search engine algorithms can be overwhelming, but following a few core principles can […]

BigPxl Featured Project: American Sound

Have You Heard?: American Sound Has an Awesome New Website! For more than 40 years, American Sound and Electronics has been the hottest (and loudest) audio/video provider in the Cincinnati area of Ohio, Indiana, and Kentucky. From the Cincinnati Bengals’ stadium to your home living room, American Sound brings the noise! Check out their hot […]

Brand Feature: Logic & Valor

Logic and Valor Logo

Online, appearances really matter. Users take more time to review businesses of all types before making their buying decisions. They scan your website, your social profiles, read your reviews, and click through your photos. Your business’ logo, typeface, color palette, and copy all impact the impression you give to those users. When they remain consistent […]

Digital Marketing Strategies for Economic Reopening

neon blue "open" sign

Last week, President Donald Trump and the coronavirus task force announced their 3-phase plan for reopening the US economy. The plan outlines particular criteria that states must meet before they can lift stay-at-home orders and closures of nonessential businesses. As states across the country begin to reopen their economies, businesses are likely to find that […]